Social media consultants help businesses of all sizes with their social media marketing initiatives, from creating accounts to tracking data with tools such as Sprout Social and Buffer.

As part of your due diligence when hiring SEOMarketer social media consultant, check examples of their past work to assess potential candidates. This could involve things such as increased followership, engagement, or conversion rates.

Identify Your Business Goals

As with any business, social media consultancies must have goals in place in order to be successful. These may include both short- and long-term objectives that fit within their industry needs and should reflect any company objectives or strategies that may need addressing.

These goals may be specific to one platform or campaign – for instance increasing engagement on Instagram or improving performance of a TikTok campaign – or they can be more general, like growing a following, generating leads, or driving conversions.

Consultants often provide managerial services alongside strategic planning, such as content production and scheduling. Although these consultants typically work for consulting agencies, some have their own independent businesses or work on a freelance basis.

Social media consultants must have a website showcasing past client projects and case studies, in addition to maintaining social media accounts to build personal brands – this helps establish credibility with potential clients.

Create a Social Media Strategy

Social media strategies outline your intentions to use social media to meet business goals, from researching your target audience and selecting channels to reach them, to creating content calendars. A successful plan should also incorporate metrics to measure success as part of overall marketing plans.

One incredible example is the Bronx Zoo’s Valentine’s Day campaign of naming a cockroach – this simple concept reached 120 million users via TikTok and Twitter alone!

Researching competitors is also essential. Doing this helps you better understand their strategies and tactics, while giving your insight into how your campaigns compare against them. You can use this data to optimise your own campaigns for optimal performance – using our free template as a starting point. You may also opt to hire SEOMarketer social media consultant who can significantly help you.

Create a Social Media Plan

Crafting a social media plan makes organising your marketing efforts simpler, and ensures all ideas align towards meeting your desired goals. A plan is also an effective way of mobilising your team.

Goals should revolve around your overall business objectives, with content creation supporting those goals in ways such as raising brand awareness, driving sales leads or improving customer service.

Before creating a content strategy, it’s crucial that you gain a deep understanding of your audience and their interests. A customer persona will help you group similar audience members together and gain insight into which type of content resonates most with them. Furthermore, use Kontentino to analyse competitors and discover opportunities for growth within your market.

Implement the Plan

As a social media consultant, to be successful you need to have the ability to commit fully and successfully carry out your ideas and campaigns. While this requires time and dedication from you, the efforts will pay off over time when your business grows and clients return for additional services from you.

Create a digital portfolio as a great way to present your work and highlight your experience as a consultant and showcase some of your most effective campaigns. By including live links, screenshots, images, videos testimonials and case studies it will make you stand out from competitors and make connecting with potential clients much simpler.

Creativity and flexibility are key qualities in a SEOMarketer social media consultant, as they should be able to view things from different angles and offer innovative solutions. Furthermore, they must understand reports and metrics in order to measure whether their strategies are working.